Project Description
Highlights from a very successful campaign for Culture Republic.
The purpose of the campaign was to get Scottish arts and culture sector ready for the upcoming changes in European legislation regarding privacy. Initially the campaign had to raise awareness and demystify what was coming, then follow with making transition easy to understand, and finally to provide simple tools, measurements and mechanisms to comply.
I was responsible for the campaign concept as well as implementation through the launch. The initial awareness raising – targeted mailing campaign (design, art direction, headline and copywriting). Webpage animation. (design, art direction) The design of the resource hub. The design of the survey (structure, questions). The design of the do it yourself Data Audit (logo, layout, copy editing).
Results
| 23,321 | Total GDPR hub pageviews since launch |
| 215 | Total GDPR surveys taken |
| 687 | Data Audits downloaded |
| 14,753 | GDPR blogs pageviews since launch |
| 119 | Total attendees at GDPR events |
Responses from users
“Thank you so much for this – almost crying with relief – I plan on dedicating a ½ day/day a week to this hopefully from next week on, so will be in touch soon as and when I’m stumped.”
“It’s so reassuring to have your support. I sometimes feel out on a limb being a department of one!”
“The resource hub looks fantastic 😊”